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Sponsoship Proposal – Presenting Sponsor


Sponsorship Proposal
Presenting Sponsor


Status: Exclusivity (only one presenting sponsor for event)

Pre-Event Promotion/Advertising/Publicity

Name/logo appears as “The AT&T ASPCA Dog Walk” on:

  • Brochure/entry forms distributed to pet suppliers, dog service providers, restaurants and other retail outlets throughout New York City and mailed to 50,000 ASPCA members.
  • Posters distributed throughout New York City
  • Newspaper advertising
  • Transit ads run on 100% of Manhattan buses and 25% of New York City subways
  • Radio advertising
  • Registration starter kits, sent to all registrants
  • Volunteer/staff information kits
  • VIP tent invitations

Name/logo featured in full-page ad in ASPCA Animal Watch, the Society’s quarterly national magazine, reaching more than 1 million readers nationwide.

Name/logo featured in Tail Blazers, the official ASPCA Dog Walk newsletter, mailed to all past participants.

Opportunity to conduct pre-event-related promotions (i.e. couponing, press events)

Name listed in press releases and opportunity to insert a sponsor press release into press kits

Opportunity to insert promotional materials into registration starter kits


Day of Event Exposure

Name/logo as ” The AT& T ASPCA Dog Walk “ on:

  • T-shirts distributed to all registrants and wom by all event personnel
  • Site banners
  • Award certificates of completion distributed to all registrants upon completing the Walk
  • Schedule of events given to all participants and observers

On-site day of the event sponsor exhibit booth to sample product and/or distribute literature

Insert sponsor sample/promotional materials in doggie bags distributed to all registrants

Sponsor banners and flagging around the event site

Present stage demonstration or promotion during the event

Introduction of a company representative during the opening ceremony

Hang banner across the event starting gate for the ribbon cutting ceremony

Twenty (20) passes to VIP hospitality tent


Post-Event Exposure

Name/logo as “The AT&T ASPCA Dog Walk” on congratulatory/pledge reminder letters mailed to all registrants immediately following the event

Name/logo featured as ” The A T& T ASPCA Dog Walk ” in the post-event article in ASPCA Animal Watch and in Tail Blazers.



Courtesy of

424 East 92nd Street
New York, NY 10128-6804

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