Sponsorship Proposal – Primary Sponsor

by Petfinder

ASPCA

Sponsorship Proposal

Primary Sponsor

Status: Exclusivity (only one presenting sponsor per category)

Pre-Event Promotion/Advertising/Publicity

Name/logo appears as “Presented by…” on the following:

Brochure/entry forms distributed to pet suppliers, dog service providers, restaurants and other retail outlets throughout New York City and mailed to 50,000 ASPCA members.
Posters distributed throughout New York City
Newspaper advertising
Transit ads run on 100% of Manhattan buses and 25% of New York City subways
Radio advertising
Registration starter kits, sent to all registrants
Volunteer/staff information kits -VIP tent invitations

Name/logo featured in full-page ad in ASPCA Animal Watch, the Society’s quarterly national magazine, reaching more than 1million – -aders nationwide.

Name/logo featured in Tail Blazers, the official ASPCA Dog Walk newsletter, mailed to all past participants.

Opportunity to conduct pre-event-related promotions (i.e. couponing, press events)

Name listed in press releases and opportunity to insert a sponsor press release into press kits

Opportunity to insert promotional materials into registration starter kits

Day of Event Exposure

Name/logo on:

T-shirts distributed to all registrants and wom by all event personnel

Site banners

Award certificates of completion distributed to all registrants upon completing the Walk

Schedule of events given to all participants and observers

On-site day of the event sponsor exhibit booth to sample product and/or distribute literature

Insert sponsor sample/promotional materials in doggie bags distributed to all registrants

Sponsor banners and flagging around the event site

Present stage demonstration or promotion during the event

Introduction of a company representative during the opening ceremony

Hang banner across the event starting gate for the ribbon cutting ceremony

Ten (10) passes to VIP hospitality tent

Post-Event Exposure

Name/logo on congratulatory/pledge reminder letters mailed to all registrants immediately following the event

Name/logo featured in the post-event article in ASPCA Animal Watch and in Tail Blazers.