ASPCA National Shelter Outreach
SAMPLE PRESS RELEASE
Contact: (YOUR NAME AND PHONE NUMBER)
October is National Adopt-a-Shelter-Dog Month
(YOUR SHELTER) joins the ASPCA
to Encourage (YOUR AREA’S CITIZENS) to
“Make Your House a Home…Adopt a Shelter Dog!”
CITY, DATE – (YOUR SHELTER) and the American Society for the Prevention of Cruelty to Animals (ASPCA®) declare October to be Adopt-a-Shelter-Dog Month. Each year millions of people find a devoted housemate at their local shelter. The ASPCA encourages Americans to “Make Adoption Your First Option”™. This October, “Make your house a home…adopt a shelter dog!”
Nothing says “welcome home” like a wagging tail and a pair of warm brown eyes. You can help your new friend settle in – and minimize wear and tear on your abode – by making some strategic interior design choices. A tip sheet prepared by the ASPCA offers dog-lovers solutions to their dog vs. décor woes. (Available online at www.ASPCA.org.) There’s also help at (YOUR SHELTER). Whether you are a fastidious housekeeper or a more casual one, our adoption counselors can help you select a suitable canine for your lifestyle preferences.
(YOUR SHELTER) and the ASPCA have been joined by Petfinder.com and corporate sponsor Iams® Dog Foods (creator of the Lifelong Friends adoption matchmaking program) in supporting this month-long celebration. Poster art “Home Sweet Home,” donated by Vermont artist Stephen Huneck (www.huneck.com), is now on display at the shelter.
(YOUR SHELTER) is celebrating Adopt-a-Shelter-Dog Month with the following special events and offerings: (LIST YOUR EVENTS).
(PUT YOUR SHELTER’S GENERAL INFORMATION HERE.)
© 2002 ASPCA
424 East 92nd Street
New York, NY 10128-6804