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20 Ways to Recruit Volunteers

ASPCA, National Shelter Outreach



  1. Press Releases
  2. Classified advertisement in your local paper
  3. Radio PSAs (Public Service Announcements)
  4. Newspaper article on your organization with plug for volunteers
  5. Presentations to community groups/service clubs — prepare slide presentation
  6. Presentations to local businesses
  7. Flyers to various community groups
  8. Flyers posted in animal friendly areas — dog parks/runs, obedience training clubs
  9. Bulletin board postings at your local shelter and veterinary clinics
  10. Encourage volunteers to recruit friends offering an incentive reward
  11. Advertisement in animal friendly publications
  12. Brochures about your organization and volunteer opportunities
  13. Letters to the editor or guest editorial of local newspapers
  14. Mailings to local groups such as volunteer bureau, AARP, service clubs and RSVP
  15. Mailings to local animal groups such as humane society, dog training club
  16. Tabling at community events
  17. Participate in humane society special events or open house
  18. Partnership programs with youth groups, churches, scouts
  19. Print fact sheet for distribution at events, libraries, animal friendly locations
  20. Television interview or talk show


  • Be creative
  • Have a variety of positions available with varying time demands
  • Utilize volunteer’s expertise, knowledge and professional skills
  • Provide advancement opportunities
  • Offer opportunities for growth and development
  • Offer continuing education
  • Incorporate volunteer ideas

© 2001 ASPCA

Courtesy of

424 East 92nd Street
New York, NY 10128-6804

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