ASPCA, National Shelter Outreach
TWENTY WAYS TO RECRUIT VOLUNTEERS
- Press Releases
- Classified advertisement in your local paper
- Radio PSAs (Public Service Announcements)
- Newspaper article on your organization with plug for volunteers
- Presentations to community groups/service clubs — prepare slide presentation
- Presentations to local businesses
- Flyers to various community groups
- Flyers posted in animal friendly areas — dog parks/runs, obedience training clubs
- Bulletin board postings at your local shelter and veterinary clinics
- Encourage volunteers to recruit friends offering an incentive reward
- Advertisement in animal friendly publications
- Brochures about your organization and volunteer opportunities
- Letters to the editor or guest editorial of local newspapers
- Mailings to local groups such as volunteer bureau, AARP, service clubs and RSVP
- Mailings to local animal groups such as humane society, dog training club
- Tabling at community events
- Participate in humane society special events or open house
- Partnership programs with youth groups, churches, scouts
- Print fact sheet for distribution at events, libraries, animal friendly locations
- Television interview or talk show
DIVERSIFY YOUR VOLUNTEER OPPORTUNITIES
- Be creative
- Have a variety of positions available with varying time demands
- Utilize volunteer’s expertise, knowledge and professional skills
- Provide advancement opportunities
- Offer opportunities for growth and development
- Offer continuing education
- Incorporate volunteer ideas
© 2001 ASPCA
