ASPCA, National Shelter Outreach
CREATING A PROPOSAL
Be as clear, concise, and brief as possible in the creation of your proposal. The following are key elements in the construction of a proposal.
- Summary/Introduction
- state the problem, the proposed solution, your organization’s expertise, and the cost involved.
- The summary is key because it is often the first and sometimes the only section foundations will read.
- Statement of Need
- clearly define the problem and support the existence of that problem with statistics and/or other facts and figures.
- make the connection between the problem and your organization’s background.
- avoid circular reasoning.
- Goals and Objectives
- state the overall aim of your program.
- detail the objectives, or the specific results your organization is seeking.
- Method
- explain how you will achieve the stated goals and objectives.
- display your knowledge of your given area and explain why your approach will be the best to solve the stated problem.
- develop a means of evaluating the program to determine its on-going effectiveness.
- Budget
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- specify how the requested funding will enable your organization to achieve your goals and objectives.
- be specific and detailed.
- Additional Information
- Cover Letter
- IRS Determination Letter
- Audited Financial Statement
- Annual Report
- Board of Directors List
- Budget for your organization’s fiscal year
Courtesy of
424 East 92nd Street
New York, NY 10128-6804
212-876-7700
www.aspca.org
