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Marketing Cat Adoption: Creative Campaigns

The following is from the Summer 2010 issue of Protecting Animals, American Humane’s quarterly journal for animal welfare professionals. Used by permission. To learn more, visit

With the advent of the annual kitten deluge, you’re probably wishing you had a magic wand to entice people into your shelter, where they’ll become enchanted with your friendly felines and adopt one (or even two!). Here’s the next best thing: Cast a spell with these wildly creative cat-marketing ideas, courtesy of your fellow shelter professionals.

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