Millions of fans love Grumpy Cat. What better way to share the love of cats than a celebrity cat helping other cats? A few months ago Chronicle Books, Grumpy Cat’s publisher sponsored a contest #GrumpyCatUSA, offering a plum prize of a visit from Grumpy Cat to any town in the U.S. Fans scrambled from coast to coast to dream up the most inventive and creative reason why their town should win.
The lucky winner was Berkeley Humane a shelter in Berkeley, Ca. who proved the most resourceful and for good reason. Four years ago the shelter was damaged by fire and while rebuilding are relying solely on a new Mobile Adoption Center to service the community. As part of their contest application they obtained letters of support from the mayor, police commissioner and Chamber of Commerce. They decreed that Grumpy Cat would be an honorary board member.
On Jan. 24, 2015, the winning shelter arranged a ribbon-cutting event for their new Mobile Adoption Center with Grumpy Cat as the guest of honor. They arranged for 400 free tickets, but hundreds more lined the street eager for a glimpse of Grumpy Cat who arrived in style by limo with her entourage. The only person allowed to hold the feline superstar was Tabatha Bundesen, her devoted owner.
A Grumpy Cat fan frenzy trumps any other. Fans snapped photos, and snapped up Grumpy Cat books and other merchandise.
The other star attraction was the state-of-the-art Mobile Adoption Center, a 26 feet RV built by La Boit who specializes in customizing veterinary, medical and emergency vehicles. The temperature-controlled unit with roll-up windows allows pet lovers to view the adoptable pets from the outside, and doors at each end of the RV allow potential adopters to walk through for a closer look. Berkeley Humane marketing manager Sherry Liu said, “They truly did an amazing job with our MAC. Our MAC is not only exciting because we’ll be able to bring our animals to where the people are, it’ll actually serve as our sole adoption center when we rebuild our main facility.”
Berkeley Humane has its heart in the right place. In 2014 the shelter broke their own record and facilitated 1,030 adoptions, despite a fire that destroyed the majority of their facility. With the help of Grumpy Cat creating media buzz, the shelter team are likely to reach their adoption goals while also spreading their message: Love is a four-legged word.
Photo Credits: Josh Norem TheFurrotographer Images of the crowd lining up for the event and of the sign are by Denise Dibetta.