As the head of Petfinder’s shelter outreach department, I know the kindest people are the ones who adopt. About a month ago, Animal Care & Control of New York City (AC&C) kicked off a new campaign celebrating New York’s Kindest through major public awareness efforts. The campaign encourages New Yorkers to support their city shelter by adopting, volunteering and donating to make a difference in the lives of shelter animals.
The ads, featuring AC&C adopters, volunteers, and donors with the cats and dogs they love, have appeared on subway platforms, in subway cars, in local publications and online. The AC&C rescues more than 30,000 of New York’s homeless, neglected, abused and abandoned animals each year. The campaign creation was graciously donated by marketing and design professionals, several of whom are Animal Care & Control adopters and a pro bono media buyer helped get great rates in various media outlets.
People often underestimate the strain their local shelter is under taking care of pets in need. Getting a community involved with their animal shelter is integral to that shelter’s success rate in rehoming pets and helping to pets stay in their homes. When you’re dealing with a “community” of more than 8 million people and their pets, getting the public on-board is a necessity. An ad campaign appearing around the city helps motivate people to adopt, be kinder to their own pets and can simply just raise awareness that a shelter exists!
You can view all the current ads on AC&C’s Facebook page and visit Animal Care & Control of New York City on Petfinder.