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Happy Tail: A dog inspires a chocolate company



Sarah and Mocha, who inspired
her to start Rescue Chocolate.

What’s even sweeter than chocolate? Chocolate that helps homeless pets.

That’s the idea behind Rescue Chocolate. Founder Sarah Gross donates a 100% of the profits from her hand-crafted vegan treats — which have names like Peanut Butter Pit Bull and Foster-iffic Peppermint — to pet adoption groups.

At the end of this post, find out how you can enter for a chance to win a Rescue Chocolate gift box and help your favorite shelter or rescue group!

Sarah was inspired to start her company by her own rescued dog: Mocha, a Pit Bull she saw listed on Petfinder by Animal Care and Control of New York City.

Mocha had been picked up as a stray in the Bronx. She’d clearly given birth shortly before that, but her pups were nowhere to be found, so animal control officers assumed she was a throwaway mom.

At the shelter, she passed her temperament test with flying colors, but no one stepped up to adopt her. Time was running out, and Mocha was scheduled for euthanasia. Fortunately, another Sarah — Sarah Oren — pulled her from the shelter to foster. That Sarah had Mocha for three weeks and spread the word on the Web, but she couldn’t keep the dog indefinitely, and Mocha would eventually have to go back to the shelter.

It was then that Sarah Gross saw Mocha’s picture and something about the dog struck her.

“When I saw Mocha’s photo on my friend’s Facebook page (from a shared Petfinder link), I was taken by her,” says Sarah. “I tried to put her out of my mind, closing the webpage, but then I would search through and open it up again. Her cute mug was too much to handle! I had to meet this dog in person. And that was what I thought it would be, I was just going to meet her and I presumed it would be unlikely that I would physically feel a deep connection with her. I was wrong! She was all affection and from the first moment.” There was one big problem — Sarah’s landlord didn’t allow pets.

But Sarah was moved to talk to her landlord, who said if the other tenants agreed, she could have a dog. The others did agree, and Sarah adopted Mocha.

rc_jess_Peanut_Butter_small.jpgSo how does adopting a dog lead to starting a chocolate company?

A few months after bringing Mocha home, Sarah was savoring a bite of chocolate before walking Mocha.

“Suddenly it occurred to me: Why not put together my two loves?” she writes. “How about developing a scrumptious new dark chocolate line, selling it, and donating the profits to animals in need?”

And that’s how it all began. I’m sure all the adoption groups and homeless pets who have benefited from this venture would agree: It’s one sweet story.

Enter the Rescue Chocolate Sweepstakes: (Official rules)

  • One grand prize winner will receive a Five Paw Collection chocolate gift box, and the Petfinder adoption group of his or her choosing will receive one month of Rescue Chocolate’s net profits.
  • Two runners up will each receive a Five Paw Collection chocolate gift box, and a Petfinder adoption group selected by each will receive a case of Peanut Butter Pit Bull chocolate bars that can be sold as fundraisers.

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