The new iPhone ad begins with the words we at Petfinder love to hear: “We’ve been wanting a dog for a while — so we searched local shelters …” Even better, the ad features our new iPhone app (learn more about our app or download it for free on iTunes)!
And because Apple has the marketing muscle to run the ad during hit shows such as 24 and American Idol, the result has been overwhelming: Nearly 16,000 downloads in one day, and the Petfinder iPhone app is now #1 in the free lifestyle apps category and #49 among all free apps (considering there are hundreds of thousands of free iPhone apps, this is huge!).
Of course, most important that all these downloads mean more people are looking at more adoptable pets, and that means more pets will be adopted. So thanks to Apple for promoting our app (and pet adoption) and to everyone who downloaded it!