The Humane Society of the United States’ annual Genesis
Awards honor entertainment and media that spotlight animal issues – and
this year, a project close to Petfinder’s heart was a winner.
Hallmark Hall of Fame’s adaptation of the novel A Dog Named Christmas earned a Genesis award in the TV
Film category. The book and movie have a strong pet-adoption message, and we’ve been involved from the start.
the book was first published in 2008, author Greg
Kincaid wrote a Petfinder blog and publisher Doubleday donated 200
copies to Petfinder’s shelter members. Greg also invited Petfinder shelters to
bring adoptable dogs to his book signings.
And last year, we worked closely with Greg and Hallmark Hall of Fame to
develop the Foster a
Pet for the Holidays program, which was promoted during the movie
and on the movie’s Web site. More than 2,000 Petfinder shelters and
rescues signed up to offer holiday fostering programs, and thousands of
pets found forever homes as a result.
So congratulations to Greg and everyone else
involved in the book and movie of A Dog Named Christmas. You
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