Maddie’s Fund giving adoption groups $$$ for good customer service


Thumbnail image for mf_logo.pngBack in April, we surveyed Petfinder visitors about their experiences adopting, or trying to adopt, from shelters and rescue groups. A whopping 2,667 people responded — and boy, did you have a lot to say (read more about the survey here).

Although 86% of respondents were “very” committed to adopting rather than buying a pet, many were discouraged by a lack of responsiveness from or other bad experience with an adoption group (40% said they had contacted an adoption group about a pet and received NO reply).

Now, Maddie’s Fund is working with us to award $50,000 in prize money to member shelters and rescue
groups in the U.S.
who demonstrate good customer service. The Put Your Best Face Forward program is designed to encourage shelters and rescues to assess their customer service and entice them to improve it if it is lacking.

Here’s how it works, courtesy of Maddie’s Fund:

From July 13 through September 18, there
will be three ways to win cash

Rescue groups–Check your in-box!
Each week, will randomly e-mail three member
rescue groups with questions about an available dog or cat posted on their
website. If they get helpful information about that animal within 24 hours, the
rescue group wins $500.

Shelters–Answer the Phone!
Each week, will randomly call three shelters
with questions about an available cat or dog posted on the website. If a live
person answers the phone and provides helpful information about that animal (or
connects the caller to someone who does), the shelter wins $500.

Be there live with a winning smile!
An “adopter” will randomly visit one selected shelter in a
different state each week. If the “adopter” reports that the shelter experience
was positive, pleasant and helpful, the shelter will win $2,000.

Read on for recent winners!

Week 1 Winners:

E-mail ($500 each):
Adopt-A-Pet, Shelton, WA
N.E.W. Animal Protection League, Colville, WA
Northern New England Dog Rescue, Tunbridge, VT

Phone ($500 each):
City of Columbia Animal Shelter, Columbia, SC
South Pacific County Humane Society, Long Beach, WA
North Country Animal League, Morrisville, VT

In-Person Visit ($2,000):
The Hermitage Cat Shelter, Tucson, AZ

Week 2 Winners:


Wholly Cats, Cottage Grove, OR
Southern Maine Pit Bulls, Westbrook, ME
PAWSitive Changes, Inc., Grants Pass, OR


Somerset Humane Society, Skowhegan, ME
Summit County Animal Shelter, Frisco, CO
City of Vicksburg Animal Shelter, Vicksburg, MS

In-Person Visit:

Country Animal Haven, Inc., Stoughton, WI

Week 3 Winners:

Homeward Bound K-9s, Rogers, AR
Rags to Riches Cat Rescue, Warrenton, NC
Saints of the West, Reno, NV

Sarge’s Animal Rescue Foundation, Waynesville, NC
Humane Society of Saline County, Benton, AR
Needy Paws Animal Shelter, Clarksville, AR

In-Person Visit:
Washington Humane Society, Washington, DC

Week 4 Winners:

Adopt A Greyhound Atlanta, Inc., Stone Mountain, GA
Good Karma Rescue, Montpelier, VT
Athens Canine Rescue, Athens, GA

Athens Area Humane Society, Athens, GA
Alaska’s Extended Life Animal Sanctuary, Nikiski, AK
Fulton County Animal Services, Atlanta, GA

In-Person Visit:
City of Farmers Branch Animal Services, Farmers Branch, TX

Week 5 Winners:

Friends of the Four-Legged and Furry, Bruceton Mills, WV
Chester’s Place, Hermosa, SD
Wild Cat Foundation, Lafayette, LA

Brookings Regional Humane Society Inc., Brookings, SD
St. Bernard Parish Animal Control Center, Chalmette, LA
S.O.L.A.S. c/o Council Bluffs Animal Shelter, Council Bluffs, IA

In-Person Visit:
Carthage Humane Society, Carthage, MO

Week 6 Winners:

Miss Alli’s Rescue, Greenville, SC

Community Animal Welfare Society (CAWS), Salt Lake City, UT
Gorges Greyhounds, Ithaca, NY

Elmsford Animal Shelter, Elmsford, NY

Cedar City Animal Control, Cedar City, UT
Panhandle Humane Society, Scottsbluff, NE

In-Person Visit:
Hope for Animals Cat Shelter of Bellingham, Bellingham, MA

Week 7 Winners:

Leavenworth Animal Welfare Society Inc., Leavenworth, KS
Abby’s Angels, Clarence, NY

Whisker Animal Benevolent League, Albany, NY

City/County Animal Shelter, Gillette, WY

Hugoton Animal Shelter, Hugoton, KS

Ohio County Animal Shelter, Hartford, KY

In-Person Visit:
Elk County Humane Society, St. Marys, PA

Week 8 Winners:

Cape-Atlantic C.A.T.S., Ocean City, NJ
Forever Pets Inc., North Fort Myers, FL
Brighter Future Rescue, Caldwell, ID

Tallahassee Animal Service Center, Tallahassee, FL
Parsippany Animal Control & Animal Shelter, Parsippany, NJ
Enid S.P.C.A., Enid, OK

In-Person Visit:
Humane Society Silicon Valley, Milpitas, CA

Week 9 Winners:

Animals Need Help of Bear Lake, Montpelier, ID
Adopt-A-Dog, Liberty, IN
All 4 Animals Rescue, Elkhart, IN

Randolph County Animal Shelter, Wedowee, AL
Starke County Humane Society, North Judson, IN
Smithfield Animal Control, Smithfield, RI

In-Person Visit:
West Suburban Humane Society, Downers Grove, IL

Week 10 Winners:

Coast to Coast Dachshund Rescue, Wilton, CT
AuCaDo Australian Cattle Dog Rescue Ohio, Creston, OH
The Little Pink Shelter, Westport, CT

Animal Adoption Foundation, Hamilton, OH
Athens County Dog Shelter, Millfield, OH
Knox County Humane Society, Mt. Vernon, OH

In-Person Visit:
Minnesota Valley Humane Society, Burnsville, MN

Congratulations to all the winners!

Read more about the Put Your Best Face Forward program here.