The Petfinder Seal of Approval Program
The Petfinder Seal of Approval extends the trust and authority of the Petfinder name to products, services, brands and initiatives that have met specific pet-friendly criteria. Our goal with the Petfinder Seal of Approval is to champion those who are actively working to improve the lives of pets.
Petfinder individually qualifies all Seal of Approval applicants. Criteria for qualification are detailed below and include the absence of harmful testing on animals, the promotion of adoption over sale of pets, and the safety history of the product, among others.
Partners who qualify for the Seal of Approval are invited to use it across their branded communication channels, including product packaging, advertising, marketing and PR. By purchasing products that feature the Petfinder Seal of Approval, you are supporting brands that are actively striving to make life better for pets, as certified by Petfinder.
If you would like to apply, or have questions or comments about the Seal of Approval, please email Petfinder_Seal@Discovery.com
As of November 8, 2012, the following products are approved to use the Petfinder Seal of Approval:
- Thundershirt Products
- PetFirst Pet Insurance
- HomeAgain Pet Recovery Services
- Comfort Zone Products
If you see a product or service using the Petfinder Seal of Approval that is not listed here, please notify us at Petfinder_Seal@Discovery.com
Petfinder bears no responsibility for the performance of products bearing the Petfinder Seal of Approval. If you experience issues with the product you purchased, please contact the manufacturer directly.