Humane Heroes
- 1. Prison Dog Programs
- 2. Eye on the Witness
- 3. Wyatt to the Rescue
- 4. Edward Gorey
- 5. Fashion Forward (Heather Chase)
- 6. New England Wildlife Center
- 7. Animal Sanctuaries
- 8. Ojai Raptor Center
- 9. Search and Rescue Dogs
- 10. The Catman of Millbrook Farm
Fashion Forward (Heather Chase)
ASPCA
Fur, leather, chemical testing of cosmetics and toiletries—the fashion industry has long exploited animals for the sake of human vanity. As a model, Heather Chase did not want to be a part of this cruelty. So in 1998 she founded Models with Conscience (MWC), an international group of fashion models dedicated to promoting cruelty-free products.
“Models play a role [in the sales of cruelty-free products] because we are hired to influence consumer decisions,” says Chase. “MWC strives to influence consumers positively and encourage them to use their buying power humanely.”
Charity is also an important part of MWC’s mission. Most of the models donate time or money to animal welfare organizations, and MWC donates to such groups as Best Friends Animal Sanctuary, Beauty Without Cruelty USA and The Ark Trust.
MWC welcomes inquiries from interested models. For more information, write to Models with Conscience, P.O. Box 1790, Sedona, AZ 86339-1790, or log onto their website at www.modelswc.com.
© 2000
ASPCA Animal Watch - Summer 2000
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