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Special Events
- 1. Sponsorship Proposal - In Kind Refreshment Sponsor
- 2. Sponsorship Proposal - Associate Sponsor (Hosting a Dog Walk)
- 3. Sponsorship Proposal - In Kind Prize Sponsor (Hosting a Dog Walk)
- 4. Sponsorship Proposal - Contributing Sponsor
- 5. Sponsorship Proposal - Primary Sponsor
- 6. Sponsoship Proposal - Presenting Sponsor
- 7. 12 Tips for Hosting a Successful Dog Walk
- 8. Dog Tips (Hosting a Dog Walk)
- 9. Demonstrations & Booth Ideas
Sponsorship Proposal - In Kind Prize Sponsor (Hosting a Dog Walk)
ASPCA
Sponsorhip Proposal
In Kind Prize Sponsor
Status: Category Exclusivity
Billed as Official Prize Sponsor of the ASPCA Dog Walk in all
promotional material
The Prize
Sponsor provides merchandise/gift certificates as a pledge
incentive for participants.
Pre-Event
Promotion/Advertising/Publicity
Name/logo on:
- Brochure/entry forms distributed to pet suppliers, dog service providers, restaurants and other retail outlets throughout New York City and mailed to 50,000 ASPCA members
- Posters distributed throughout New York City
- Newspaper advertising
- Transit ads run on 100% of Manhattan buses and 25% of New York City subways
Name/logo featured in Ul-page ad featured in ASPCA Animal Watch, the Society's quarterly national magazine, reaching over 1million readers
Name/logo featured in Tail Blazers, the official ASPCA Dog Walk newsletter, mailed to all past participants
Name listed in press releases and opportunity to insert a sponsor press release into press kits
Day of Event Exposure
Name/logo on:
- T-shirts distributed to all registrants and worn by all event personnel
- Site banners
- Schedule of events given to all participants and observers
On-site day of the event sponsor exhibit booth to sample product and/or distribute literature
Insert sponsor sample/promotional materials in doggie bags distributed to all registrants
Display sponsor banners and flagging around the event site
Present stage demonstration or promotion during the event
Introduction of a company representative during the opening ceremony
Five (5) passes to VIP hospitality tent
Name listed in press releases and opportunity to insert a sponsor press release into press kits
Post-Event
Exposure
Name/logo on congratulatory/pledge reminder postcards mailed to all registrants immediately following the event
Name listed in the post-event article featured in ASPCA Animal Watch, the Society's national magazine and in Tail Blazers, the ASPCA's Dog Walk newsletter
Courtesy of
424 East 92nd Street
New York, NY 10128-6804
212-876-7700
www.aspca.org
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For Shelters: Special Events:
Sponsorship Proposal - Contributing Sponsor
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