Marketing Tips for Shelters
- 1. Better Communications
- 2. Guidelines for Public Speaking
- 3. 10 Tips To An Effective Presentation
- 4. Sample Marketing Campaigns from Kentucky Humane Society
- 5. Public Relations: 10 Tips to Keep in Mind
- 6. Sample Newsletter from Michigan Humane Society
- 7. General Guidelines When Dealing with Newspapers
- 8. Sample Letter to the Editor
- 9. Sample Radio PSAs - Promoting Your Pets on Petfinder
10 Tips To An Effective Presentation
ASPCA, National Shelter Outreach
- Eye Contact
Using lots of eye contact makes people feel connected to you and the program. - Gestures
Gestures can help you paint pictures with words but be careful that exaggerated gestures don't detract from the message. - Enthusiasm
Be enthusiastic. If you don't care, why should they! - Articulation
Articulate your words clearly so your audience understands you, especially if the topic is unfamiliar to them. - Breath
Controlling your breathing helps you to control nervousness and gives you time to gather your next thought. It allows you to pause to provide emphasis. - Posture
Correct posture conveys confidence to your audience. - Tone
Change the tone of your voice to create or change a mood. - Dress
Dress for success. Be neat and professional. Don't wear accessories that make noise or that will be distracting. - Language
Use proper language and watch those nonwords (um, uh, etc.). - Smile
You look better and feel better when you smile. It will warm up the audience too.
© 2001 ASPCA
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Sample Marketing Campaigns from Kentucky Humane Society
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