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Marketing Tips for Shelters
- 1. Better Communications
- 2. Guidelines for Public Speaking
- 3. 10 Tips To An Effective Presentation
- 4. Sample Marketing Campaigns from Kentucky Humane Society
- 5. Public Relations: 10 Tips to Keep in Mind
- 6. Sample Newsletter from Michigan Humane Society
- 7. General Guidelines When Dealing with Newspapers
- 8. Sample Letter to the Editor
- 9. Sample Radio PSAs - Promoting Your Pets on Petfinder
Sample Marketing Campaigns from Kentucky Humane Society
Kentucky Humane Society
Kentucky Humane Society has done a fine job "talking" to their community. Here is an overview of their public relations program, which has generated over $250,000 per year in public relations value:
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Hire a Public Relations/Marketing
Director
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To write/design/layout all publications including annual report, quarterly newsletters, brochures and handbooks |
|
Engage print media
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A monthly article in Today's Woman Magazine |
| Thirteen Pet of the Week segments in local paper | |
|
Get on the radio
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Thursdays: WAMZ, WAVE-3 Weekly: WHAS Website, WAMZ Website, LEO Bargain Mart Every Third Monday: WHAS-11, WDJX, WMJM, WULV |
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Promote special events
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Tuxedos and Tails |
| Golf invitational | |
| PETelethon | |
| Picture Your Pets (with Santa) | |
| Gala Weekend | |
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Get the pros involved!
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Acquired local advertising agency on pro-bono basis
-- received a $175K budget and a three year committment. This tripled media hits within a year! |
For more information, contact:
Public Relations/Marketing Director: Kelly Feiock
Kentucky Humane Society
241 Steedly Drive
Louisville, KY 40214
(502) 515-3131
OR
visit their home page on Petfinder.
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