Marketing Tips for Shelters
- 1. Better Communications
- 2. Guidelines for Public Speaking
- 3. 10 Tips To An Effective Presentation
- 4. Sample Marketing Campaigns from Kentucky Humane Society
- 5. Public Relations: 10 Tips to Keep in Mind
- 6. Sample Newsletter from Michigan Humane Society
- 7. General Guidelines When Dealing with Newspapers
- 8. Sample Letter to the Editor
- 9. Sample Radio PSAs - Promoting Your Pets on Petfinder
Sample Letter to the Editor
ASPCA Public Relations Department
Adopt A Shelter Dog Month Sample Letter to the
Editor
Dear Editor:
It is about time that American's take more responsibility for the health of their pets and the nation's pet overpopulation problem by learning about the importance of, and benefits to, spaying and neutering.
(YOUR SHELTER) is helping to raise the public's awareness about responsible pet ownership and the sad and unfortunate truth that every year, 8-12 million companion animals enter our nation's shelters, by promoting Adopt A Shelter Dog Month. Pet owners, especially, need to realize that they have within them, the power to make a difference in reducing these staggering statistics by spaying and neutering their pets. Unfortunately, because of a lack of responsibility and misguided beliefs about spaying and neutering, far too many pets are continuing to multiply, creating thousands of puppies and kittens. These unwanted animals either die painful deaths on the streets or end up in overburdened community animal shelters.
The facts are,
spayed and neutered pets are usually healthier, better behaved
and live on the average of 2-3 years longer than unsterilized
pets.
Specific benefits for pets include:
1) Reduced risk to some forms of cancer and other medical
conditions
2) Elimination of many types of objectionable behavior
3) Reduction of urine odors and spraying
4) Elimination of bleeding which occurs during the heat
period
5) A calmer, more people oriented pet
For more information on the importance of spaying and neutering,
pet owners are advised to contact their veterinarian.
(SIGNED,)
(YOUR NAME,
ORGANIZATION, ADDRESS)
**Note: Before submitting a letter to the editor it is a good
idea to first check with the newspaper's editorial department
regarding the style, length and advance time needed for
submission.
© 2000 ASPCA
Courtesy of

424 East 92nd Street
New York, NY 10128-6804
212-876-7700
www.aspca.org
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