Marketing Tips for Shelters
- 1. Better Communications
- 2. Guidelines for Public Speaking
- 3. 10 Tips To An Effective Presentation
- 4. Sample Marketing Campaigns from Kentucky Humane Society
- 5. Public Relations: 10 Tips to Keep in Mind
- 6. Sample Newsletter from Michigan Humane Society
- 7. General Guidelines When Dealing with Newspapers
- 8. Sample Letter to the Editor
- 9. Sample Radio PSAs - Promoting Your Pets on Petfinder
Guidelines for Public Speaking
ASPCA, National Shelter Outreach
General Guidelines For Public Speaking
In the Book of Lists, participants were asked to name their 14 worst fears: 41% said number one was speaking before a group.
Practicing is the primary key to better public speaking. Talk to anyone who will listen: Service clubs, businesses, neighborhood groups, colleges/schools...
Do's:
- Be yourself
- Use graphics, visuals, handouts
- Move around
- Glance at your visuals, don't study them
- Be audience/age appropriate
- Be brief and to the point
Don't's
- Don't push too hard
- Avoid using lecterns or podiums.
- Don't tell me, show me
- Don't script your speech
- Never read your speech
- Don't sermonize
- Don't use cliches
- Don't tell inappropriate jokes
- Use humor that suits you (natural not forced)
- Use humor as a mental recess
- Use humor as a bridge or transition.
Qualities of a skillful presenter:
- Self-control
- Poise
- Awareness of people, time and place
- Tact
- Decisiveness
- Persuasiveness
- Enthusiasm
- Flexibility
- Honesty and directness
Questions and answers:
- Give a time limit. Set guidelines
- Repeat the question if you're addressing a large group
- Be concise and brief
- Don't argue with a questioner
- Admit it if you don't know the answer to a question
- End the meeting on time
© 2001 ASPCA
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