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Marketing Shelter Cats
- 1. Marketing Cat Adoption: Creative Campaigns
- 2. Marketing Cat Adoption: 'Cats Around Town' and 'Mommy and Me'
- 3. Marketing Cat Adoption: Senior Cat Adoptions and 'There's a Cat for That' Ad Campaign
- 4. Marketing Cat Adoption: Mobile Resource Center and Free Cat Adoptions
- 5. Marketing Cat Adoption: Black Cat Specials and Clicker Training for Cats
- 6. Marketing Cat Adoption: 'Pick Your Price,' '6/60' and 'Project Purrrfect'
- 7. Marketing Cat Adoption: Adopting Out Cats at Pet Shops and 35th Anniversary
- 8. Marketing Cat Adoption: 'My Furry Valentine' and 'Flabulous Felines' Promotion
- 9. Marketing Cat Adoption: 'Feline Friends' and 'Lonely Hearts Club' Programs
Marketing Cat Adoption: Adopting Out Cats at Pet Shops and 35th Anniversary
The following is from the Summer 2010 issue of Protecting Animals, American Humane's quarterly journal for animal welfare professionals. Used by permission. To learn more, visit www.AmericanHumane.org.
Adopting Out Cats at Pet Shops
By Birgitte "B" Skielvig, Executive Director Humane Society of Sedona, Sedona, AZ
Two local pet shops have quit selling puppies and kittens,
partly because of bad publicity about puppy mills, and
partly because one of the pet shop owners sponsored
our Petapalooza event, and when he saw the number of
animals available for adoption, he decided not to sell pets
anymore. So we started showing shelter cats and kittens
at the two pet shops, and 10 percent of our cat adoptions
now come from those stores.
We provide the cage, food,
litter box, litter and toys. The shops can have from two
to four animals at a time, and there is no set limit on the
time the cats can be there. The store owner fills out the
adoption application and other paperwork, and faxes it to
us. If the prospective adopter is a renter, he or she has to
wait until we contact the landlord. Stores reap the benefit
of selling pet supplies to adopters.
We also run a thrift shop that's about 10 miles away
from our shelter and show dogs at a local bank for a few
hours every Friday, and they both do very well in terms
of adoptions. The more animals we can get out into the
community, the better off we are, because some people
are still funny about coming to shelters.
35th Anniversary Celebration
By Stephanie Wimbish, Shelter Director, CHA Animal Shelter, Columbus, OH
This year is CHA's 35th anniversary, so that is our
theme all year. In January, all cat adoptions were $35. In
February, we did "Twice the Love" where two cats could
be adopted for the price of one. We also had an adopt-athon
and used a spinning wheel that was marked with
different percentages off (10 percent, 20 percent and so
on). Adopters could spin the wheel to determine their
discount level. For March, it's half off all adults, which
makes the adoption fee $35.
Next in
For Shelters: Marketing Shelter Cats:
Marketing Cat Adoption: 'My Furry Valentine' and 'Flabulous Felines' Promotion
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