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Marketing Shelter Cats
- 1. Marketing Cat Adoption: Creative Campaigns
- 2. Marketing Cat Adoption: 'Cats Around Town' and 'Mommy and Me'
- 3. Marketing Cat Adoption: Senior Cat Adoptions and 'There's a Cat for That' Ad Campaign
- 4. Marketing Cat Adoption: Mobile Resource Center and Free Cat Adoptions
- 5. Marketing Cat Adoption: Black Cat Specials and Clicker Training for Cats
- 6. Marketing Cat Adoption: 'Pick Your Price,' '6/60' and 'Project Purrrfect'
- 7. Marketing Cat Adoption: Adopting Out Cats at Pet Shops and 35th Anniversary
- 8. Marketing Cat Adoption: 'My Furry Valentine' and 'Flabulous Felines' Promotion
- 9. Marketing Cat Adoption: 'Feline Friends' and 'Lonely Hearts Club' Programs
Marketing Cat Adoption: Black Cat Specials and Clicker Training for Cats
The following is from the Summer 2010 issue of Protecting Animals, American Humane's quarterly journal for animal welfare professionals. Used by permission. To learn more, visit www.AmericanHumane.org.
Black Cat Specials
By Tricia Sebes, Volunteer and Rescue Coordinator of McKamey Animal Care & Adoption Center, Chattanooga, TN
Our most successful marketing tool: On the 13th of every
month, all black cats are $13 at the McKamey Center.
Black cats need all the help they can get!
Clicker Training for Cats
By Suz Phillips, Operations Director at Heart of the Valley Animal Shelter, Bozeman, MT
We noticed that when we clicker train dogs to sit
when someone approaches their kennel, they are
interested and alert. So why not create that same kind
of enthusiasm with our cats? We found out we can! We
began the program by clicker training a couple cats to do
"high-fives." Cute, cute, cute!
We found that these cats,
who were a little shy, came out of their shells, looked
forward to training times (five- to 10-minute periods)
and began to seek attention.
To see them think and
respond has been a treat for me. We now have five cats in
training for tricks ranging from rollovers to spins, plus
three cats doing the agility course. As soon as someone
learns we have a cat who knows how to give "high-fives,"
it is an adopted cat -- even the black cats!
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For Shelters: Marketing Shelter Cats:
Marketing Cat Adoption: 'Pick Your Price,' '6/60' and 'Project Purrrfect'
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