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Marketing Shelter Cats
- 1. Marketing Cat Adoption: Creative Campaigns
- 2. Marketing Cat Adoption: 'Cats Around Town' and 'Mommy and Me'
- 3. Marketing Cat Adoption: Senior Cat Adoptions and 'There's a Cat for That' Ad Campaign
- 4. Marketing Cat Adoption: Mobile Resource Center and Free Cat Adoptions
- 5. Marketing Cat Adoption: Black Cat Specials and Clicker Training for Cats
- 6. Marketing Cat Adoption: 'Pick Your Price,' '6/60' and 'Project Purrrfect'
- 7. Marketing Cat Adoption: Adopting Out Cats at Pet Shops and 35th Anniversary
- 8. Marketing Cat Adoption: 'My Furry Valentine' and 'Flabulous Felines' Promotion
- 9. Marketing Cat Adoption: 'Feline Friends' and 'Lonely Hearts Club' Programs
Marketing Cat Adoption: Senior Cat Adoptions and 'There's a Cat for That' Ad Campaign
The following is from the Summer 2010 issue of Protecting Animals, American Humane's quarterly journal for animal welfare professionals. Used by permission. To learn more, visit www.AmericanHumane.org.
Financial Assistance for Senior Cat Adoptions
By Abbi Collins, Adoption Manager of the Cat Care Society in Lakewood, CO
If you haven't already, sign up for the Purina Pets for
Seniors program. It will pay $50 of the adoption fee for
a senior who adopts an adult cat (over 1 year), and here
we require the cat to be 5 years or older to qualify for the
program.
We are a cage-free shelter consisting of seven colony
rooms connected by an open hallway. We tend to keep
our older cats in the hallway so they get more exposure
and attention, and the kitten room is all the way at the
back of the shelter so adopters must walk by all the
adults before getting to view kittens. We make sure our
adoption staff is very familiar with the adult cats, so that
someone coming to us with very specific ideas on what
they want can be directed toward an appropriate match.
We also have a program called Perpet-U-Care, which
provides up to $250 per year in vet costs for any cat with a
truly chronic medical condition or any cat 10 years of age
or older. About 35 percent of our adoptions are adults and
4 percent are 10 and up.
'There's a Cat for That!' Ad Campaign
By Marguerite Richmond, Director of Development of the Humane Society for Tacoma and Pierce County, Tacoma, WA
We recently did an ad campaign based on Apple's
"There's an App for That" theme called "There's a Cat for
That!" One ad reads:
"Need a loving companion? (photo of kitten) There's a cat
for that!
"How about inspiration for homework? (photo of
girl reading textbook with cat rubbing against it) There's
a cat for that, too!
"How about a friend for man's best
friend? (photo of dog and cat together) There's even a
cat for that!
"Visit the Humane Society today and see how
easy it is to adopt a loving cat!"
We also have "two-for-one" adoption specials, where
you can adopt a second cat at no charge (if it's over 1 year
old and came in spayed or neutered), and during kitten
season we had a special called "Chipadee-Doo-Dah"
where you could adopt any cat or kitten and get a second
for the price of the microchip ($16).
Next in
For Shelters: Marketing Shelter Cats:
Marketing Cat Adoption: Mobile Resource Center and Free Cat Adoptions
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