Marketing Shelter Cats
- 1. Marketing Cat Adoption: Creative Campaigns
- 2. Marketing Cat Adoption: 'Cats Around Town' and 'Mommy and Me'
- 3. Marketing Cat Adoption: Senior Cat Adoptions and 'There's a Cat for That' Ad Campaign
- 4. Marketing Cat Adoption: Mobile Resource Center and Free Cat Adoptions
- 5. Marketing Cat Adoption: Black Cat Specials and Clicker Training for Cats
- 6. Marketing Cat Adoption: 'Pick Your Price,' '6/60' and 'Project Purrrfect'
- 7. Marketing Cat Adoption: Adopting Out Cats at Pet Shops and 35th Anniversary
- 8. Marketing Cat Adoption: 'My Furry Valentine' and 'Flabulous Felines' Promotion
- 9. Marketing Cat Adoption: 'Feline Friends' and 'Lonely Hearts Club' Programs
Marketing Cat Adoption: Creative Campaigns
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The following is from the Summer 2010 issue of Protecting Animals, American Humane's quarterly journal for animal welfare professionals. Used by permission. To learn more, visit www.AmericanHumane.org.
With the advent of the annual kitten deluge, you're probably wishing you had a magic wand to entice people into your shelter, where they'll become enchanted with your friendly felines and adopt one (or even two!). Here's the next best thing: Cast a spell with these wildly creative cat-marketing ideas, courtesy of your fellow shelter professionals.
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Marketing Cat Adoption: 'Cats Around Town' and 'Mommy and Me'
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