We are thrilled to be featured in a special advertising section in this week's TIME magazine (the Sept. 5 issue with Gaddafi on the cover).

The section, which you can view as a PDF here, talks about Petfinder's history and the recent, incredible post-tornado adoption event in Joplin, MO -- the hometown of Petfinder co-founder Betsy Saul, who is interviewed in the article.

The piece also highlights the two types of pets who are in the greatest crisis in U.S. shelters: cats and Pit Bulls, with our own Kim Saunders pointing out, "They both tend to be prolific breeders and they're both misunderstood in their own ways."

Best of all, the article spotlights our FurKeeps initiative, which is designed to help pet adoptions last a lifetime by supporting pet parents in the areas of behavior (via training resources), pet health-care costs (with discounted pet insurance) and lost-pet recovery (with a microchip registration program).