Plenty of Super Bowl ads featured dogs last night, but our favorite was Bud Light's "Rescue Dog." The spot features Weego, a real-life adopted dog who fetches Bud Light whenever anyone says, "Here, Weego!" (Or "Here we go.")

Even better, Bud Light has pledged to donate $1 to help the adoptable pets at Tony La Russa's Animal Rescue Foundation in Walnut Creek, CA, for every new "like" to Bud Light's Facebook page.

Our friends at The Shelter Pet Project have released another ingenious ad campaign featuring newly adopted pets puzzling over their people's odd behaviors.

In the clip above, a cat wonders why a little boy is playing in a giant litter box (i.e. a sand box). In another, a dog muses, "I've never understood why my human won't leave the house without her leash. I think she's afraid of getting lost. But it's okay, I kind of like showing her around." The tagline: "A person is the best thing to happen to a shelter pet. Be that person."

We love the campaign, from Chicago ad agency Draftfcb, so I jumped at the chance to interview one of its creators, art director Heather Barnes, to get the behind-the-scenes story.

Petfinder: Where did the idea for the campaign come from?
Barnes: Many people have special relationships with their pets. And most people might say one of the best parts about having a pet is observing them, trying to figure out why they do some of the funny things they do. Well, isn't it possible that when they give us that little cocked head to the side or funny look, they're doing the same thing? After all, we humans do a lot of funny things too. Don't pretend you don't!

After the jump: The unexpected mishap that happened while filming one of the ads.

Our friends at Shelter Chic have released a great new pet-makeover video! (Watch their first makeover, of Isabella Ruffellini, here.)

As you can see in the "before" photos below, senior Poodles Gatsby and Daisy were in rough shape when they arrived at Doggie's Wonderland K-9 Rescue in Plano, TX. But a good teeth-cleaning and a nose-to-tail makeover had them looking and feeling worlds better. (Meet Gatsby, who is still waiting for a forever home.)

Watch the video to see their transformation -- and check in on Isabella Ruffellini and her new adoptive parents. After the jump: Daisy and Gatsby's dramatic "after" photos.

Daisy before:


Gatsby before:

Taking shelter pets who are down on their luck and helping them look their best is a great way to help them find homes. (See my former foster poodle Alvin's dramatic makeover.)

So I was thrilled when Dallas-based rescue volunteer Jaime Anderson contacted us about her new web video series, Shelter Chic, which features adoptable pets getting deluxe makeovers.

We asked Jaime, a longtime volunteer for Mazie's Mission in Frisco, TX, what inspired her to start Shelter Chic.

"I've seen so many dogs that appear to have suffered terrible neglect," she says. "All
some of them need is a little bit of TLC for their outer beauty to be seen."

Her goal for Shelter Chic? "To help people see that, underneath some matted fur or dirt, there is a beautiful, loving heart that will make a perfect companion."

And we think that's absolutely fabulous. (Check back here soon for the second video in the Shelter Chic series!)

Ollie's Place, a cat adoption center operated by Mighty Mutts in New York City, recently found a unique way to celebrate a special bond between two adoptable cats: It held the world's first same-sex cat wedding.

The "tail-joining" ceremony united Solomon and Bruno, two adult males who depend on each other and are looking for a forever home they can go to together.

I recently caught up with the man behind Solomon and Bruno's wedding, Ollie's Place volunteer Mike DiCerto, and asked him about the Jan. 27 ceremony. Get the inside scoop -- and watch the video Mike made about Solomon and Bruno's wedding -- after the jump!

This year we saw a ton of fabulous videos that spread the word about pet adoption. We've made our top 10 list here -- some of these will look familiar; others we're posting for the first time. (Oh, and they're in no particular order.) Enjoy!

(See the list -- and the videos -- after the jump.)

Happy Halloween from Petfinder!

We love seeing Petfinder alumni doing great things. And what's greater than helping other adoptable pets find homes by making a fun video? So kudos to these two naughty Petfinder alumni for doing just that, but no more chocolate, ok guys?

Thank you to Petfinder Facebook fan Gloria Paints Dogs for bringing this fun video to our attention. (For more information about the video visit the Busy Bee Dogs YouTube page.)

Do you know of a video or project that features Petfinder alumni? Tell us!

Here's another great PSA in honor of Adopt-A-Shelter-Dog Month. This one features pro-wrestling superstars Afa "the Wild Samoan" Anoa'i, WXW women's champion Miss Kimberly and WXW tag team champ Easy G on behalf of Orange County Animal Services in Orlando, FL.

Like us, our pals over at American Humane are celebrating Adopt-A-Dog Month ('round these parts we call it Adopt-A-Shelter-Dog Month), and they've produced this great PSA starring Peter Fonda, now playing on YouTube.

I'm always happy to see a celeb promoting pet adoption, even if they also get in a plug for their next project -- in this case, Fonda is starring in the upcoming movie Smitty, about a city kid who learns a valuable lesson from a shelter dog.

Congrats to American Humane and Mr. Fonda on a moving and, we hope, effective public service announcement!   

What happens when you put 12 dogs, four band members, two animal trainers, two furniture movers, one goat and 38 buckets in a room? Well, probably not this without a whole lot of planning.

OK Go's latest video, for the song "White Knuckles," features a dozen rescue pups, a pro-adoption message and choreography that was two years in the making. (Find out how they made the video on the dog trainer's blog.)