Last week saw the launch of The Shelter Pet Project, a joint venture between the Ad Council (the people who brought you "This is your brain on drugs"), the Humane Society of the United States and Maddie's Fund.
Its mission: to encourage adoption through humorous radio and TV ads like the one above and a fun and interactive Web site. The project is all about using a light touch to disprove common misconceptions about pets in shelters -- something we can totally get behind!
Our favorite part of the project? The Web site's great Pet Personals section, which helps you find Petfinder pets that suit your personality and lifestyle. Check it out and let us know what you think!
