Download the 2008
Petfinder Annual Report

Petfinder Annual Report 2008

In 2008, Petfinder was directly responsible for facilitating the adoption of more than 2.1 million pets.

At Petfinder, every one of our programs, partnerships and promotions are designed with one objective in mind: to help each and every animal brought to our member groups find their ideal fur-ever home.

And, wow, is it working! In 2008, we helped the 12,500 shelter and rescue groups that make up the Petfinder famiy adopt out more than two million pets.

2008 Highlights

Today, Petfinder gets 5.2 million visitors a month - a 29% increase just in the last year. Visitors stay for an average of 20 minutes and view an average of 36 pages.

In addition to being the #1 site on the Web in the Pets and Animals category, we're thrilled to be climbing in the broader Lifestyle category, where we're now #22. And of ALL the sites on the Web, we come in 269th! This is a positive sign that more adopters are coming back to Petfinder for training and other resources. Petfinder is the place to go for all things pet!

More great news for Petfinder

• Petfinder sends adoptable pets to powers over 275 popular Web sites like AOL, Petco.com, Walmart.com, Oodle and Facebook, reaching even more millions of potential adopters every year.

• Petfinder accounts for 65% of U.S. and Canadian adoptions.
• For about a quarter of our shelter/rescue group members, Petfinder is responsible for 80-100% of ALL their adoptions.
• In 2008 Petfinder press outreach received more than 37 million media impressions.
• Petfinder Mobile takes adoptable pets on the road - via cell phones, BlackBerrys and iPhones.
• The Petfinder.com Foundation awarded more than $1,000,000 in cash and product grants to our members in disaster-relief grants, power generator awards.
• Petfinder pets to power the adoptable pet search on the web site for the Ad Council's first-ever animal welfare-oriented campaign in partnership with the Humane Society of the United States and Maddie's Fund.

Where do we go from here?

Petfinder and the Petfinder.com Foundation are continuing to develop innovative programs and services to help our members achieve their objectives. Our areas of focus for 2009 are increasing visibility for the "adoption first" message, sharing best practices for a number of topics (for example, shelter operations and animal care) and technical and administrative enhancements to allow members to spend less time on routine clerical tasks and more time on high-impact activities that have a more direct effect on improving rates of adoption.